Transforming a Leading National Retailer’s E-Commerce Strategy

The client recognized the need to transition from a secondary e-commerce support channel to a dominant digital player, contributing over 30% of total sales. They needed a structured roadmap to scale their online business rapidly while ensuring operational efficiency and customer satisfaction.

Problem Statement

Limited E-Commerce Growth – The online platform was a secondary revenue stream, contributing only ~5% of total sales.
Gaps in Digital Strategy – No clear framework for selection expansion, storefront optimization, and customer experience enhancement.
Supply Chain Constraints – The need for increased dropship dependency and omnichannel integration.
Technology Bottlenecks – Outdated digital infrastructure hindering speed, scalability, and personalization.
Agile Workforce Development – A requirement for a digital-first, high-performance team.

How did we do this?

We reimagined the client’s e-commerce strategy using an Outside-In Perspective to unlock rapid scalability and profitability. Our work focused on five key levers:

Selection Expansion – Upgraded product width to reach 3-4 lakh options, with dropship penetration at 35% and private brands at 30%.
Storefront Optimization – Enhanced UI/UX, customer journeys, and navigation to ensure a smooth, personalized shopping experience.
Supply Chain Acceleration – Prioritized omnichannel sourcing and dropship logistics for faster delivery.
Technology Enablement – Implemented front-end and back-end upgrades for a seamless and efficient digital ecosystem.
People & Processes – Reinforced an agile digital team to drive e-commerce innovation and operational excellence.

Outcome

From 5% to 30%+ E-Commerce Contribution – The brand positioned itself as a digital leader, with e-commerce playing a crucial role in total revenue.
100x Growth Potential Unlocked – A scalable framework enabled rapid and sustained online expansion.
Customer-Centric Digital Experience – Enhanced personalization, navigation, and seamless omnichannel shopping.
Industry Recognition – The client’s e-commerce transformation was recognized with prestigious retail awards.
Double Compensation for Impact – The results exceeded expectations to such an extent that the client voluntarily doubled the compensation beyond the agreed contract.