loader image

Creating a Compelling Pitch Deck for GMR Square at Aerocity

Transforming a Leading National Retailer’s E-Commerce Strategy

GMR sought an impactful pitch deck that would serve dual purposes:

  1. Leasing Commercial Spaces – Showcasing the 13,500 sq. ft. of premium shops and kiosks available for lease.
  2. Marketing Collateral – Establishing GMR Square as a dynamic lifestyle destination for visitors.

With competitors like Reliance’s Worldmark in the vicinity, it was crucial to create a distinctive positioning for GMR Square.

Problem Statement

  • Communicating GMR’s Vision – Creating a compelling narrative that reflected GMR’s passion for experiences and innovation.
  • Balancing Fun & Professionalism – Ensuring the deck was engaging while maintaining credibility for commercial leasing.
  • Seamless Brand Onboarding – Designing a structured onboarding experience for signed brands while attracting new tenants.
  • Visitor Engagement – Enhancing footfall through curated experiences across shopping, dining, and leisure.

How did we do this?

We developed a visually stunning and strategically structured pitch deck that brought GMR Square’s vision to life:

    1. Crafting the Narrative – Positioning GMR Square as a lifestyle destination where people “Meet, Dine, Shop, Relax, and Reconnect.”
    2. Dual-Purpose Design – Creating a modular deck that could be used for both leasing discussions and marketing outreach.
    3. Integrated Experience Showcase – Highlighting how GMR provides essential infrastructure (electricity, water, roads, internet) to support retailers.
    4. Seamless Onboarding for Brands – Developing a structured process to onboard signed-up brands while engaging prospects.
    5. Visitor Engagement Strategy – Leveraging design and content across touchpoints to enhance the visitor experience.

Dimple Malhotra

GMR aimed to create a pitch deck highlighting premium leasing opportunities and positioning GMR Square as a unique destination.

Outcome

  • 100% Leasing Success – All 13,500 sq. ft. of commercial space was leased.
  • High-Quality Marketing Collateral – The brochure served as both a leasing pitch and a brand storytelling tool.
  • Seamless Collaboration – Worked with a leading Bangalore-based agency for digital and print execution.
  • Unified Strategy Across Stakeholders – ZAC provided an integrated solution, aligning creative, content, commerce, vendors, brands, and internal teams to execute GMR’s grand vision for The Square.

More Case Study