Ankit’s SciLabs – Taking Science Out of Textbooks

From Passion to a Global Science Learning Platform

Ankit Rathore, an IIT Bombay alumnus, was passionate about teaching physics to young kids. His vision was to transform science education in India, making it meaningful and experiential rather than textbook-based. He wanted to create a global edu-tainment platform where kids could fall in love with science.

Problem Statement

His existing brand, Vidya Yantra, lacked clarity and global appeal. The name did not clearly convey the focus on science and was limiting international expansion.
The brand identity felt too serious, missing the element of fun and excitement needed to engage young learners.
The business was primarily B2C, missing opportunities to expand into B2B by partnering with schools, science platforms, and educational institutions.

How did we do this?

Brand Revamp – Created a new brand name, Ankit’s Sci Labs, with a global and engaging identity that appealed to both kids and parents.
Content & Sales Strategy – Developed a structured content approach and sales funnel to enhance credibility and attract both B2C and B2B clients.
Positioning for Growth – Shifted focus towards partnerships with leading schools, coaching centers, and international science platforms to scale impact.
Confidence Building – Helped Ankit refine his messaging and presentation, empowering him to confidently market his expertise.

Outcome

From INR 30,000 to 30 Lacs per annum in just 2 years.
Expanded reach, impacting tens of thousands of children globally through Instagram and live sessions. Featured on a leading daily, further boosting credibility.
Secured partnerships with international schools, coaching centers, and large-format educational programs.
Successfully turned a passion for science into a thriving, scalable business with global impact.