The Nari Studio – Creating India’s No.1 Brush & Lash Line

“Transforming a Makeup Artist’s Vision into India’s Leading Beauty Accessories Brand”

Chandni Singh, a renowned makeup artist in Delhi, wanted to expand beyond makeup services and training programs by launching her own product line—The Nari Studio. Having experienced a failed partnership, she sought expert guidance to successfully build a brand on her own.

Problem Statement

The Indian beauty accessories market lacked a strong brand that addressed Indian beauty needs.
There was a gap in education on how to use beauty tools effectively, even among professionals.
Despite having a loyal community, Chandni needed a strategic plan to transition into product-based entrepreneurship

How did we do this?

Defined Brand Vision – Established The Nari Studio as India’s leading brush & lash brand tailored for Indian beauty professionals.
Target Audience Identification: Focused on makeup artists in her existing community, leveraging organic growth instead of heavy ad spend. among professionals.
Created a Brand Playbook – Partnered with a French designer to merge Indian sensibilities with global trends across packaging, social media, and website.
Customer Touchpoints Optimization: Ensured consistent messaging across product packaging, social media, and the website.
Business & Financial Planning: Assisted with pricing, order volumes, inventory planning, and assortment strategies.
Go-to-Market Strategy: Developed a website & social media plan to integrate online and offline sales channels

Outcome

Launched The Nari Studio in just 8 months with a clear brand identity and product strategy.
Organic customer acquisition through her existing network, minimizing marketing spend.
The Nari Studio is now a leading brand in the Indian makeup artist community, recognized for its quality and functionality.
Chandni and her husband are expanding The Nari Studio with a 8 figure topline into a full-fledged D2C brand, setting new benchmarks in the industry.