B:Live – Creating India’s Leading EV Marketplace

Customer Journey Mapping & Loyalty Strategy:

• Conducted brand strategy review, asset audit, competitor analysis, and international benchmarking.
• Identified key customer touchpoints for retention and engagement.

EV Marketplace Development:

• Designed a one-stop solution for easy purchase, rental, and leasing of electric vehicles.
• Created features like:
  a) Book Demo & Test Drive
  b) Virtual Experience
  c) Quick Book & Buy
  d) Compare Models
  e) Review & Feedback

Brand Unification & Messaging Strategy:

• Retained the B:Live Tour logo and identity, linking it with the new EV marketplace.
• Created a cohesive brand ecosystem, similar to legacy businesses, ensuring a familiar customer connection.
• Developed a content strategy for consistent messaging across digital touchpoints.

Website & UX Strategy:

• Designed an immersive, futuristic platform optimized for high-traffic inflow.
• Created a detailed cataloging and merchandising plan, translating into PDP (Product Detail Page) & PLP (Product Listing Page) wireframes.
• Integrated drop-ship model with a robust backend for suppliers, ensuring seamless logistics.

B2B Growth Strategy:

• Developed an expansive B2B model including rentals, leasing, corporate partnerships, and franchise models.
• Focused on keeping operations lean with customizable web themes to minimize costs.

Community Engagement & Thought Leadership:

• Introduced a micro-blogging Anchor Café to discuss latest EV trends and insights, positioning B:Live as an industry thought leader.